Leveraging Local
COVID-19 has taken an unprecedented impact on entrepreneurs and business owners across the province. The Newmarket Chamber of Commerce, Treefrog Inc., and York University have come together to ensure success for Ontario-based entrepreneurs with innovative and scalable businesses. Through a unique model, Accelerate Newmarket helps entrepreneurs continuously learn and develop new skills in order to stay relevant in tomorrow’s world.
Level 1: Treefrog Accelerator
WEEK 1: INTRO & BASICS
- Program Introduction
- Pitching for Investment
- Lean & Agile Customer Development
- The Entrepreneurial Journey
- Pitch Practice
WEEK 2: WHAT TO BUILD & HOW
- Business Model Canvas
- Human Centred Design Thinking
- Startup Ecosystem
- Product Roadmapping
- One-on-one Mentor Check-In
- Pitch Practice
WEEK 3: BUILDING YOUR STARTUP
- Project Management
- UX Product Design
- Marketing Theory & Product Positioning
- Product Market Fit
- One-on-One Mentor Check-In
- Pitch Practice
WEEK 4: SALES, PARTNERSHIPS & MARKETING
- Building an Enterprise Sales Process
- Hiring & Building Culture
- Intellectual Property & Employment Law
- The Entrepreneurial Journey
- One-on-One Mentor Check-In
- Pitch Practice
WEEK 5: INVESTMENT
- Accounting & Taxes
- Government & Grant Loan Programs
- Angel Investors
- Seed Stage VC
- One-on-One Mentor Check-In
- Open House
WEEK 6+: MINI-MBA & CONTINUED SUPPORT
- Applications for York University Schulich School of Business MINI-MBA
- Continued memberships with Newmarket Chamber of Commerce & YSpace
- Continued support from Treefrog Inc.
- 16-week #REALTALK Mastermind continues
Weekly Schedule*
Monday
Lecture
9:00 am – 10:00am
Lecture
10:00 am – 11:00 am
#REALTALK Mastermind***
3:30 pm – 5:00 pm
Tuesday
Lecture
9:00 am – 10:00am
Lecture
10:00 am – 11:00 am
Wednesday
Pitch Practice
9:00 am – 11:00am
#REALTALK Mastermind***
3:30 pm – 5:00 pm
Thursday
#REALTALK Mastermind***
3:30 pm – 5:00 pm
Friday
*Dates and times are subject to change
**Participants will have one (1) 30 minute one-on-one mentorship session per week
***Participants will be required to attend one (1) #REALTALK Mastermind call every two weeks (Monday, Wednesday or Thursday)
Accelerator Dates
Start
End
Cohort 1
June 7, 2021
July 9, 2021
Cohort 2
August 16, 2021
September 16, 2021
Cohort 3
October 12, 2021
November 12, 2021
Cohort 4
January 31, 2022
March 11, 2022
Open House
At the end of each program Treefrog welcomes back the mentors, program staff, industry experts, angel investors and Venture Capitalists for a showcase of the program participants.
The day is a celebration of everything that startups represent: the “a-ha” moment, the team formation, the company evolution and first milestones, first customers or revenue. The life of a Founder is rewarding but also very hard. It’s about the pure grit, drive and determination that founders go through to create something new and innovative, and, hopefully, something with the right product-market fit that will go on to form the next wave of tech. Ideally, this day will lead to investment, partnerships and acquisitions but, on its own, is the culmination of both the program and years of planning, resourcing and building a vision for each of the participants.
Level 2: York University Schulich School of Business Mini-MBA: Essentials of Management (Included for 50 Level 1 participants)
MARKETING
FINANCE
STRATEGIC MANAGEMENT
SUPPLY CHAIN
HUMAN RESOURCES
OTHER KEY MBA SUBJECT AREAS
The program is designed to have convenient virtual class sessions and online prep:
- Attend one 3-day module in each of the three months of the program.
- Between modules, engage with online modules, videos and readings at your own pace.
The Schulich Mini-MBA is led by a world-class faculty where you’ll will interact and learn from top-rated instructors from Schulich’s MBA and EMBA programs, consistently ranked among the world’s best. You will then receive an instant application to their Team Strategy Case Project:
Apply and synthesize your newly acquired skills to a challenging team project that is modelled after the renowned Schulich Strategy Field Study and get feedback from professional experts. In order to ensure success, a series of virtual (or in-person if pandemic rules allow) networking opportunities have been developed with highly experienced leaders and executives. Connect with and learn from your peers from across a wide range of sectors, industries and professions.
The cornerstone of the project is to ensure that through Levels 1 & 2, participants receive a world-class experience that will expand your skills, give you practical experiences and opportunities to launch and grow your business, and most importantly, offer an ongoing mentorship and support system that will ensure a high percentage of success.
